What's Good, What's Better, What's Best? Take a Bite!

Q. What's good about the Good Apple? Where do these apples come from?

A. The Good Apple, indeed, does not fall far from the tree. The Good Apple sources its apples locally from UBC Farm, which has organic orchards just a stone's throw away from our school, on the campus of the University of British Columbia. The Good Apple supports this eco-friendly sustainable farm. Check out this link: http://www.landfood.ubc.ca/

The UBC Farm supports sustainable food systems and so do we. That's why we picked this local farm as our main food supply source. We can access over 60 varieties of apples from the farm, including Ambrosia and Golden apples. Every year, over 11500 kilograms of apples are harvested at the UBC Farm.

Because we are sourcing our apples from a local organic farm, we are reducing the carbon footprint and environmental impact of our business. We are so proud of this feature, we incorporated it into our slogan: "The Good Apple does not fall far from its tree."

Q: What's Better? Tell us more about how the Good Apple is a low to zero-impact street vendor cart?

A: Here are the features of our environmentally-friendly cart (check out our cart design illustrations too):

-solar panels built into the leaf design on the top of the cart to generate solar energy and power up our cart

-compost bin for customers to place their apple cores and biodegradeable apple sticks

-minimal packaging means very little consumer waste

-we are using biodegradeable wooden sticks and napkins made from recycleable material

-advertising and customer communication is also printed on the apple sticks with vegetable dye to support our environmentally-friendly marketing initiative

-cart is pulled by an electric or hybrid co-op vehicle to reduce emissions

-ingredients are sourced locally to reduce environmental impact of importing

-advertising and marketing via Twitter, Facebook, and other social networking sites to reduce paper!!

Q: What's the Best Part? Sure, you're using local ingredients, but how does the Good Apple go global?

A: We love that our menu reflects international cuisines and flavors around the world. We thought about how our city is such a diverse and multi-cultural community, and we wanted to showcase such variety in our menu. We've created apple toppings that are inspired by countries and cultures all around the world. We researched the cultural demographics of our city using statistical websites (see Links to Resources we Used). Customers are encouraged to suggest toppings and recipe creations so we can continue to explore flavors around the globe!















3D Cart Model using Google Sketchup

Key Features of Cart:
-solar panels for powering up the cart
-pull cart attached to hybrid/low emission vehicle
-kitchen in close proximity to the selected vendor cart site to reduct footprint
-speakers to announce specials, attract customers for another low-impact advertising feature
-our product can rollover for several days with limited refrigeration so less food waste and less need for power
-slab cooler with ice to further reduce need for exterior power
-there is a world map on the exterior of our apple (and on our advertising site) that pinpoints all the areas of the world that we chose to reflect the international flavours
-the apple cart has multiple windows for natural lighting
-windows have sliding shutters to maintain the exterior design after the business is closed
-wireless laptop in the cart to give ongoing updates for Twitter and Facebook to post daily specials, and roving locations around the city
-glass display cases for inexpensive advertising after hours
-the menu is posted on the interior and exterior of the cart with the apples and ingredients superimposed on the flags of the apple country of origin

Our Menu Revealed: Take a Bite!

The Great One:  Inspired by Canada, the true North strong and free, this crisp juicy Granny Smith apple is dipped in our signature creamy caramel and dunked in rich dark organic chocolate.  Rolled in a mixture of fluffy popcorn locally grown from Chilliwack, BC, and sea salt harvested from Vancouver Island.  Sprinkled with maple-syrup flakes from Quebec.  The Great One is a Canadian classic. 

Fun Fact: Do you know which famous Canadian is nicknamed "The Great One?"

The Tropic:  Aloha from Hawaii! Fruity and robust Pink Lady apple dipped in our signature creamy caramel and dunked in rich dark organic chocolate.  This is literally a luau in your mouth:  crunchy roasted macadamia nuts, dried tangy pineapple, and toasted coconut.  All organically grown and good for you too!


A Walk in Tokyo:  Inspired by Japan, take a bite of our gigantic Fuji apple dipped in our signature creamy caramel and dunked in rich dark organic chocolate.  Roasted black sesame topping mingles with a dusting of green tea matcha.  Partial proceeds from "A Walk in Tokyo" will go to emergency relief efforts in Japan.


The New Dehli-cious-ness:  Savour the intoxicating spices of India.  Golden Delicious apple dipped in our signature creamy caramel and dunked in rich dark organic chocolate.  Rolled in an earthy eastern spice medley of cinnamon, clove and coriander, and topped with chunks of coconut and cashews, lemon zest, and aromatic chai leaves.


Sa-far-i So Good:  Take a walk on the wild side with our African-inspired apple.  Robust Gala apple dipped in our signature creamy caramel and dunked in rich dark organic chocolate.  Bursting with chunks of dark chocolate and bittersweet crushed dark-roasted coffee beans.  Covered in crispy banana chips and orange zest.  Coffee beans fairly and ethically traded from Kenya and Ethiopia to support local sustainable coffee farmers.


The Fortune Teller:  East meets West in this Asian-inspired concoction of flavour.  Sweet and sour McIntosh apple dipped in our signature creamy caramel and coated in rich dark organic chocolate.  Heaped with chunks of dark chocolate, crystallized ginger, and crushed fortune cookie pieces!  Each apple comes with a fortune, if you're lucky enough to grab one.

The Black Forest: Journey into a dreamy dark forest of rich dessert flavours with a German-inspired apple.  Crisp Ambrosia apple dipped in our signature creamy caramel and dunked in rich dark organic chocolate. Smothered in sweet cream, dark chocolate flakes, dried sour cherries, and finely dusted with confectioner's powder. 

The Raging Rio:  The bold flavours of Brazil are in the spotlight in the Raging Rio.  Ambrosia apple dipped in our signature creamy caramel and coated in rich dark organic chocolate.  Spiced with nutmeg and rolled in dried sweet mango, fragrant orchid zest, and zippy fig seeds.  Drizzled in golden honey to sweeten the deal.  Make your apple fantasy a Rio-lity!

The Great Britain:  This British-inspired creation will fare thee tastebuds well.  Sharp and witty Granny Smith apple dipped in our signature creamy caramel and dunked in rich dark organic chocolate.  Rolled in crushed crackers and chunks of sharp cheddar cheese from a local dairy farm in Bowmanville, Ontario.

What's in a Name? Creating our Cart's Name and Slogan

We have been busy searching for the perfect name for our cart.  We've agreed that the name should describe our business and product, and be catchy and intriguing so that our customers would want to check us out!  Here's a list of some of our juicy ideas:
Possible Cart Names and Slogans:
Applemania: "Take your taste buds on a ride."

The Well Travelled Apple:  "Let your taste buds travel the world."

Universal Apple: "Let your mouth experience the wonders of every universe."

Apples and Co. "No one's better than us."

Poison Apple Candy Co.: "It's deadly sweet."

All-Star Apple: "Your taste buds will be amazed."

Pick Me: "You'll be rollin' back for more."

Dipped: "Dipped in delicious goodness."

The Good Apple: "The good apple doesn't fall far from the tree."

Creating Our Menu

The Process:
We brainstormed and discussed delicious apple toppings. We researched ingredients and even visited websites that gave us advice on unique flavor combinations. We discovered our different tastes and food influences, and we agreed that our dessert apples should reflect the cultural diversity of our global city, Vancouver, Canada! After all, we were the host city for the 2010 Winter Olympics and it was a great opportunity to explore many world cultures and cuisines.
Ms.Simon reviews our feedback and suggestions.
After making a list of potentially awesome apple toppings, we discussed some of the countries of origin that are represented in our city, and how we could express these countries' unique flavours. We drafted some menu ideas, and also brainstormed how we could sources these ingredients locally. Our main ingredient, the apple, will be plucked right from our own backyard, a sustainable local apple orchard located less than half a mile from our school.

some sketches of our apples...which do you think is the most ap"peel"ing?




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Draft Sketches for our Apple Cart


We have started drafting our ideas on cart design. We agreed the pull-cart model with vehicle attached would best suit the needs of our product and business. We would like to improve our low-impact cart by recommending that our vehicle can be electric, hybrid, reduced carbon, carpooled, and shared!

From the design drafting session, two distinct styles emerged:


Round cart, shaped like an apple to showcase product

Traditional rectangular cart